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UniKeep Helps Keep LazyTown Properties Energized and
Easy to Use
LazyTown is an imaginative, almost-real place filled with colorful characters that every child and parent can identify with. Designed for audiences between ages four and seven years old, the television LazyTown is funny and fresh entertainment with vivid storytelling and energetic music…and a strong, positive message that reinforces healthy values among young viewers in the United States on Nick, Jr. (part of the Nickelodeon cable network) and on CBS. It also airs in Canada, Germany, Norway, the United Kingdom, France, Spain, Iceland, and throughout Latin America
LazyTown Entertainment is an independent entertainment and licensing company dedicated to creating nonviolent programming. Its strategy uses heavy doses of humor and music combined with high-quality production to create an enchanting cast of live and puppet characters that motivate children to make positive choices for their physical and social we ll-being.
Founded in 1995 in Reykjavik, Iceland, LazyTown has enjoyed continuous growth, attracting an ever-expanding family of investors and business partners that includes broadcasters, consumer products companies, publishers, apparel, and toy companies. |
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The LazyTown style guide was designed to have dramatic visual effect by letting the inside graphics show thru.
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The creator and guiding force within LazyTown is Magnus Scheving, a writer, world-class athlete, entrepreneur, and producer. Since its introduction in his bestselling book, Go, Go LazyTown!, he has built LazyTown into a household name beloved by children the world over. He was voted the Marketing Man of the year 2003 by The Icelandic Marketing Association and Entrepreneur of the Year 2003 by Channel 2 Broadcaster and the Icelandic Financial Newspaper.
LazyTown lends itself to creative alliances and product partnerships and has numerous brand/trademark licensing and property agreements in over 20 categories ranging from the television show to clothing, toys and games, books and cards, music, and food and beverages, among others. It has been carefully developed by Scheving to become a classic property, not a fad.
Of course, maintaining brand integrity with so many licensees in so many categories spread, literally, all over the world can be a major task. So, LazyTown produces a 140-page, 12-CD Style Guide for designers to use when producing LazyTown merchandise and related products. |
So much material led to a major concern: how to package it for ease of shipping, ease of use, and ease of storing. They discovered an easy solution -- UniKeep’s 1.5” Case Binder.
“The UniKeep™ Case Binder was the perfect solution to our problem of distributing our style guide,” stated Toti Arnors, Director of Brand Management for LazyTown Entertainment. “The closed-box design fits our needs much better than an open binder, as it allows us to include loose items. Also, we can easily brand the cover, and it is very cost effective, easily meeting our budget objective.”
The company first discovered the UniKeep™ Case Binder when working with a graphic designer from the U.S. on another project. After seeing the Case Binder’s functional style, LazyTown execs immediately went online to research the product before contacting UniKeep directly.
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The enclosed UniKeep Case Binder easily contains a wide variety of LazyTown reference materials.
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The versatile, lightweight UniKeep™ Case Binder is a durable and fully enclosed, making it perfect for LazyTown’s varied collection of Style Guide materials.
It is stackable, cost effective, space efficient, and user friendly, as well as being completely curbside recyclable thanks to the 100% polypropylene construction with no metal rings or PVC - all features that parallel LazyTown’s own strong values. It is available in 0.5”, 1”, and 1.5” sizes in single compartment design and up to 6" in multi-compartment styling.
To make use of the translucent enclosed case, LazyTown sent UniKeep a design of what it wanted. Arnors said the production department at UniKeep replicated it beautifully and without any hassle in a beautiful three color silkscreen on the front, spine and back cover. He said it gives the guide instant identification as well as a solid professional appearance for the complete communication package.
As it does for LazyTown, let the dynamic UniKeep™ Case Binder deliver your company’s communications in clean, enclosed and stackable style.
More information regarding LazyTown Entertainment may be found on the company’s web site at www.lazytown.com. |
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