Success Story
 
   
EContent Magazine Gets Edge in Ad Sales with Custom UniKeep™ Media Kits

EContent Magazine is dedicated to providing in-depth coverage of the essential research, reporting, news, and analysis of content related issues to a wide range of business applications.

As the premier publication for the digital content industry and with the steady rise in digital content challenges, EContent Magazine has a timely opportunity to acquire large corporate advertisers. EContent needed an edge on their competition.

What EContent Had to Say Walter

McQuillan, Sales Manager for EContent Magazine stated, “We had high quality folders for our media kits, but I kept noticing the unique UniKeep™ View Case Binder media kits from our sister publication Emedia Magazine.” McQuillan continues, “ the UniKeep binder made sense to me, I could customize presentations and tailor information to the client’s needs.”

McQuillan forged ahead and convinced his publisher, Information Today, to also use UniKeep™ for their EContent

 

EContent Magazine is very pleased with the effectiveness UniKeep™ binder. The advantages of an easy to mail, lightweight recyclable binder that snaps closed to keep promotional cards, discs and paperwork safe inside are numerous.

Magazine media kits. Univenture printed the colorful EContent artwork directly on the binder overlay to bring the magazines’ brand identity to life.

Since he has been using customized UniKeep binders as media kits, McQuillan has received many compliments from his clients. And the kits have been paying off. Based on the uniqueness of the binder, it was kept on the top of the stack of media kits requested by an influential international advertising agency that represents a global
business software giant. The advertiser found that the information inside was
specifically tailored to their needs and McQuillan was then asked to provide a
proposal for an advertising schedule that exceeded $100,000.

"This account had been relentlessly pursued for over three years," says McQuillan. "After receiving the UniKeep they returned my call."

View Case Binders™ are available in a wide range of colors. They can be customized by printing on the poly overlay or on a paper insert.

For more information about the magazine, visit www.econtentmag.com.

For more information about the UniKeep™ binder from Univenture please contact your sales consultant.